Dermot Greene

The Dangers of Great Images in Slides

When I talk about slide design, the number one lesson that I tell people is to throw out the text-heavy slides and to use images instead. And more and more presenters are embracing this change to produce amazing slide decks.

But what happens if the images are so good that no-one listens to the speaker?

Take it from me, no images are that good. It’s about balance. If you’re not listening to the speaker then it’s not because of the images, it’s because the speaker isn’t interesting enough.

Before you design your slide deck, you must ask yourself a number of questions:

  1. Is my presentation script going to be amazing?
  2. Am I going to grab the attention of the audience and keep it for the whole presentation?
  3. Am I going to make the audience think, give them value, and change their lives?

If you can’t answer yes to all three questions then switch off Powerpoint and continue to work on your script until you have crafted a script that will engage and impact your audience.

Once you’ve done this then you’ll never be upstaged by amazing slides.

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