connection
Engage Your Audience With Stories
The most effective way to connect with your audience, to teach them and to help them remember your message is through storytelling. Stories are effective because they: Help Us Learn –Think about how we learn history, how much of it is stories? We are hard-wired to look for lessons in stories. Are Memorable –it’s […]
MorePresentation Q&A: Handouts
Question: Which is better? Giving the handout before or after the presentation? Answer: In general, it’s best to give handouts after the presentation, if you give the handout at the start of the presentation then you run the risk of people flicking through it while they should be listening to you, thus losing connection. If […]
MorePresenting is Selling: What We Can Learn From Advertising
Presenting is never just about talking, it’s about making your message memorable, it’s about making your product or service desirable, it’s about selling your ideas to your audience. What better way for us to learn how to sell our ideas than to study an advertising master? One of the most successful and respected advertising executives […]
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