The most effective way to connect with your audience, to teach them and to help them remember your message is through storytelling. Stories are effective because they: Help Us Learn –Think about how we learn history, how much of it is stories? We are hard-wired to look for lessons in stories. Are Memorable –it’s […]
MoreNetworking is a set of mini-presentations sneakily disguised as a chat but don’t be fooled, you should treat every networking conversation as a speaking opportunity, a chance toget your message heard and more importantly, remembered. Here are some tips for successful networking: The Hard Sell – At networking sessions you will meet a number of […]
MoreDid you hear about the guy who lost weight by eating fast food? One of the best examples used in Made To Stick of how the SUCCES principles can be used to make your message memorable is the Subway advertising campaign centred around Jared, a once-obese man who created what is now known as “The […]
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