One of the most useful tools available for any speaker is close at hand – your smart phone. Simply by owning and using your phone you can become a better speaker, allow me to explain: A smart phone can hold your speech script so you can rehearse it or revise it, anytime, anywhere. It can […]
MorePresenting is never just about talking, it’s about making your message memorable, it’s about making your product or service desirable, it’s about selling your ideas to your audience. What better way for us to learn how to sell our ideas than to study an advertising master? One of the most successful and respected advertising executives […]
MoreHow many presentations have you heard starting with “hello my name is X, I work with company Y. Company Y is was established in xxxx and prides itself on good quality products and service. We are the market leader in blah blah blah and today we would like to tell you about Product Z.” ? […]
MoreNetworking is a set of mini-presentations sneakily disguised as a chat but don’t be fooled, you should treat every networking conversation as a speaking opportunity, a chance toget your message heard and more importantly, remembered. Here are some tips for successful networking: The Hard Sell – At networking sessions you will meet a number of […]
MoreDid you hear about the guy who lost weight by eating fast food? One of the best examples used in Made To Stick of how the SUCCES principles can be used to make your message memorable is the Subway advertising campaign centred around Jared, a once-obese man who created what is now known as “The […]
MoreWhen it comes to public speaking, presentations and sales there are four words that you’ll find in every book, blog or workshop. Four words that can be applied to every speaking situation, four words that are so obvious that you’d wonder why anyone would bother even mentioning them… The four words? – “It’s not about […]
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