Engage Your Audience With Stories
The most effective way to connect with your audience, to teach them and to help them remember your message is through storytelling. Stories are effective because they: Help Us Learn –Think about how we learn history, how much of it is stories? We are hard-wired to look for lessons in stories. Are Memorable –it’s […]More
What if I Go Blank In The Middle of a Presentation?
But what if despite all the practice, fear or stress gets the better of you and you have a moment of blankness, what then? There are four steps to follow: Don’t Panic Retrace your steps Notecards Move on to the next section Let’s look at each of these steps in more detail: Don’t Panic – […]More
Networking: Making Your Message Heard
Networking is a set of mini-presentations sneakily disguised as a chat but don’t be fooled, you should treat every networking conversation as a speaking opportunity, a chance toget your message heard and more importantly, remembered. Here are some tips for successful networking: The Hard Sell – At networking sessions you will meet a number of […]More
Making it Stick: The Subway Story
Did you hear about the guy who lost weight by eating fast food? One of the best examples used in Made To Stick of how the SUCCES principles can be used to make your message memorable is the Subway advertising campaign centred around Jared, a once-obese man who created what is now known as “The […]More